Dr. Vaidas Lukosius

Department: Business Administration
Title: Associate Professor
Expertise: Marketing Research, International Marketing, Marketing Strategy, International Education

Office: Avon Williams Building K401
Phone: 615.963.7128
Email: vlukosius@tnstate.edu

Academic Papers and Articles

Lukosius, V. and T. Festervand (2013) "Marketing Study Abroad Programs: A Student Recruitment Model", American Journal of Business Education.

Lukosius, V. and U. Ramaprasad (2013) "An Initial Examination Of Motivational Components Of Game Playing Behavior", Journal of International Business and Management Research, 5 (12).

Lukosius. V., Pennington, J. and F. Olorunniwo (2013) "How Students' Perceptions Of Support Systems Affect Their Intentions To Drop Out Or Transfer Out Of College", Review of Higher Education and Self-Learning, 6 (18).

Thach, Sharon, Susan Marsink and Vaidotas Lukosius (2005). "External Environment, Trust and East-West Trade.", Ekonomika, Vol. 69: 140-152.

Sautter, Elise Truly, Michael R. Hyman and Vaidotas Lukosius (2004). "E-Tail Atmospherics: A Critique Of The Literature And Model Extension", Journal of Electronic Commerce Research, Vol. 5, No. 1:14-24. ( http://www.csulb.edu/web/journals/jecr/issues/20041/Paper2.pdf )

Refereed Proceedings

Vaidas Lukosius and Michael R. Hyman (2016). "Big Data Challenges in Marketing Research.", SIBR 2016 Kuala Lumpur Conference on Interdisciplinary Business & Economics Research, Kuala Lumpur, Malaysia (forthcoming).

Vaidas Lukosius and Michael R. Hyman (2015). "Objective and Self-Reported Data Quality Measures of mTurk Samples.", Association of Collegiate Marketing Educators Conference, Houston, TX, 2015.

Sharon Thach and Lukosius, Vaidas (2014). "Value Chain, Industry Structure, And The Marketing Of (Fine) Arts.", Atlantic Marketing Association, Asheville, NC, 2014.

Vaidas Lukosius (2012). "Determinants of Successfully Marketing Study Abroad Programs.", Association of Collegiate Marketing Educators Conference, New Orleans, LA, 2012.

Thach, Sharon and Vaidotas Lukosius (2011) "Choices of Online versus Lecture Courses: A Pilot Study", p. 48-55 in Association of Collegiate Marketers Education, Houston, TX, 2011.

Vaidotas Lukosius and Taute, Harry (2010). "The Changing Nature Of Controversial Advertising.", Association of Collegiate Marketing Educators Conference, Dallas, TX, 2010.

Lukosius, Vaidotas and Ramaprasad Unni (2009). "Modeling Video Game Preference Using Personality and Motivation.", Association of Collegiate Marketing Educators Conference, Oklahoma City, OK, 2009.

Susan Marsink, Thach, Sharon and Vaidotas Lukosius (2006). "The Impact of Legal Environments and Inter-Firm Relationships in East-West Business Transactions.", The 2006 Northeast Decision Sciences Institute Conference, San Juan, Puerto Rico, March 30, 2006.

Thach, Sharon, Susan Marsink and Vaidotas Lukosius (2004). "External Environment, Trust and East-West Trade.", CEE conference Vilnius, Lithuania, October 14-15, 2004.

Grant Proposals and Awards

Perception of flavor and young persons' intention to use e-cigarettes and tobacco (2015). Co-Investigator. Proposal to better understand how e-cigarettes are marketed towards today's youth;

Minority Student Participation In Short-Term Study Abroad Programs: Prevention And Potential For More Pluralistic Minority Students (2013). Co-Principal Investigator with Troy Festervand. Proposal to increase minority student participation in short term study abroad programs across Tennessee State;

$6000 Research grant from the College of Business, Tennessee State University, 2007;

$6000 Research grant from the College of Business, Tennessee State University, 2005;

$5000 Research grant from the College of Business, Tennessee State University, 2004;

$750 Mini Grant, research grant to investigate multi-sensory mental imagery (with Professor Michael R. Hyman), 2002;

$750 Mini Grant, research grant to investigate online consumer behavior (with Professor Michael R. Hyman), 2000.