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Dr. Mohammad Galib

Assistant Professor

Contact: Office: AWC K429 Phone: (615) 963-7379 Email: mgalib1@tnstate.edu

PUBLICATIONS

Galib, M. H. (2023). Who are the right customers for mobile and paper coupons? International Journal of Marketing and Advertising, Accepted, currently is in the publication queue.

Galib, M. H. (2023). A comparative study between mobile and paper coupons, International Journal of Electronic Commerce Studies. Accepted, currently is in the publication queue.

Galib, M. H. & Paymae, H. (2022). Sponsored advertisement: Does it contribute to brand equity? International Journal of Sales, Retailing and Marketing. 11(1)

Al-Haddad, H. & Galib, M. H. (2020). A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstede’s Cultural Dimensions, International of Journal of Online Marketing.10(3), DOI: 10.4018/IJOM.2020070105

Galib, M. H., Hammou, K. & Steiger, J. (2018). Predicting Consumer Behavior: An Application of Technology Acceptance Model, International Journal of Marketing Studies. 10(3).

Galib, M. H. (2016). An Empirical Study on Social Customer: Evidence from Social CRM, International Journal of Customer Relationship Marketing and Management, 7 (1).

Hammou, K., Steiger, J., & Galib, M. (2014). The Effect of National Culture on Strategic Behavior and Financial Performance: Evidence from the Cement Industry in Morocco and the United States of America,” Journal of Management Research, 6(1).

Steiger, J., Hammou, K., & Galib, M. (2014). An Examination of the Influence of Organizational Structure Types and Management Levels on Knowledge Management Practices in Organizations, International Journal of Business and Management, 9(6).

Hammou, K., Galib, M., & Melloul, J. (2013). The Contributions of Neuromarketing in Marketing Research, Journal of Management Research, 5(4).

MANUSCRIPTS UNDER REVIEW

Galib, M. H., Haddad, H., Bazi, S., & Amjad, A. (2023). Attitudinal and behavioral loyalty: Impact of Instagram advertisement, Under review with the International Journal of Marketing and Advertising.

Galib, M. H., Haddad, H., Amjad, A, Khaled, H., Bazi, S. (2023). Determinants of Customer Engagement: Role of User-Generated Content, Under review with the Electronic Commerce Research

Unni, R., Galib, M. H., Baker, D. (2023). Relationship Between Airline Service Performance and Customer Complaints for Legacy Network carriers and Low-Cost Carriers, Under review with the International Journal of Sales, Retailing and Marketing.