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Dr. Ramaprasad Unni
Associate Professor
Contact: Office: AWC K439 Phone: 615-963-7343 Email: runni@tnstate.edu |
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Research
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Curriculum Vitae |
Dr Unni’s research interests are in the area of consumer behavior in interactive environments. His research has examined the relative effectiveness of virtual product trial, consumer evaluations of wireless location-based marketing, value creation through customization, and use of information sources in different shopping contexts. He has published in the Journal of Interactive Advertising, Marketing Education Review, Proceedings of the AMA Educators Conference, Proceedings of Association for Consumer Research, and other national conference proceedings |
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